So happy to be interviewing the lovely girls at @twiicethestyle – from the minute I met these girls I truly believed that they would do something amazing in modest fashion. I can’t wait to see where they will go in the industry and it’s been super exciting to see their fast growth on Instagram.
Welcome, Nigara and Mawluda! x
Where are you located?
Mawluda: Nigara moved to Sydney after she was married and I’m still at home in Adelaide.
In one sentence, describe your motivation in life:
Nigara: Being an outspoken, proud and successful Muslim woman.
Mawluda: I’m only 21 so my biggest motivation is to make the rest of my life count by building a life that myself and my parents can be proud of, hopefully by doing the things I love.
Tell us the story of how you got started with your modest fashion Insta:
We wanted to start up our own label, and what better way to build up a client base than social media ie Instagram. Plus we love fashion and dressing up so it is a fun way of achieving that.
What is one of your favourite outfits that you’ve styled and why?
Nigara: I don’t really have a favourite because prior to styling any outfit, I make sure that they represent me and that I love it. I won’t style an outfit that I don’t love or feel comfortable in just for the likes.
Mawluda: Same but I like looking more relaxed and feeling comfortable in what I wear, so I opt for more casual outfits most of the time.
What has been the highlight or ‘I can’t believe this!’ moment so far on your modest fashion/insta journey?
Nigara: when Inayah decided to collab with us, given that they are one of the biggest modest brands. I’m not a big fan of all their pieces but I really do like their minimal approach and I was happy to see that our blog had that appeal.
Mawluda: Mine was when I noticed some Muslim girls looking at me and whispering at each other when I was in Sydney. That’s when it hit me that 20 thousand people or so know my face from twiicethestyle.
How does your faith affect your approach to your style/business?
Nigara: Personally, it is not a problem. I don’t think it’s hard being modest and holding up your religious values because of the open society we live in, and the amount of modestwear that is available. You just have to be confident in what you believe in and be proud.
Mawluda: I think people have different standards for what is “modest” and our idea of modesty is based on our approach to Islam. More specifically, we feel comfortable as long as our clothes are loose fitted, but to us it doesn’t have to be skirts or dresses or abayas, It can be pants and shirts. We aim to dress in a way that is stylish yet not sexually appealing. We believe Islam is a fair and adaptable religion, so we don’t feel the need to wear floor length dresses to look modest.
In terms of business, faith definitely plays a role as Islam preaches honesty and ethical trade. At the moment, this means being honest in our posts, and posting what we love rather than posting for the sake of likes or promotion. This is the reason we’ve avoided people’s requests for ‘shoutout for shoutout’, we will shoutout when we like something we see so that our blog represents us accurately as possible.
What/where/who inspires you?
Nigara: My parents. Their commitment and hard work is on another level.
Mawluda: Same, our mum’s resilience and our dad’s righteousness are two of their many wonderful traits.
How do you handle the inevitable creative block?
Nigara: It’s just our personal style that comes naturally.
Mawluda: A creative block is definitely inevitable, especially when styling an outfit. When this happens, I try to remind myself to go back to basics and keep it simple. Less is more! In other situations, it’s best to leave it and take a break.
Which 2 pieces of advice, based on your own experience, would you give to a fellow creative/entrepreneur starting out?
Nigara: Consistency and don’t let anyone tell you that you can’t.
Mawluda: Seriously, consistency is key in life, with diet, health, learning etc. And it’s no different to starting a business or a blog. My other advice would be that people are often fixated on immediate rewards, so once they don’t see progress or results, they tend to give up, but DON’T. Just keep your eyes on the ultimate goal and work at it every day if it makes you happy. Also, just start.
Favourite Social Media or Marketing Platform?
Nigara & Mawluda: Instagram, that’s all we have at the moment!
If you could travel to one place anywhere in the world right now, where would it be?
Nigara: Maldives for sureee. i just want a relaxing holiday!
Mawluda: SAME! I would love to have the luxury of doing nothing in a remote area.
Where would you love to see your business in 5 years time?
Nigara: Inshallah 500K followers and our own brand.
Mawluda: I personally don’t think I will be focused on the number of followers, but it would be amazing to see our vision come to life and that is dressing Muslim women in trendy and modest pieces that aren’t your typical abaya or floor length skirt. I wan’t to see a world where Muslim women are bad ass and look the part.